Hyundai Motors Into NFTs

By: Jonathan Hobbs

By Jonathan Hobbs Korea’s largest automaker, Hyundai, announced that it is entering the online community-based non-fungible token (NFT) market, becoming the first automaker to do so. Hyundai said in a press release that it is collaborating with Meta Kongz on NFT projects and memorandums of understanding (MOUs). “The Hyundai NFT...

Hyundai Launches New Electric Appeal For African Americans

By: Kevin Michael Briscoe

By Kevin Michael Briscoe Hyundai unveiled one of the world’s largest marketing efforts to sell electric vehicles to African Americans. Culture Brands, a Washington, D.C.-area firm that made news last year by becoming the automaker’s first minority advertising agency of record, is leading the strategy and design of the new...